Bersella Advisors
We're hiring

We're building the world's first AI-enabled financial advice firm

Combining 35 years of financial expertise with cutting-edge AI to transform how South Africans get financial advice.

Our Approach

We're building the operating system for AI-enabled financial advice.

Starting with the human experience

The journey begins with our team of expert advisors, who understand your unique financial needs. Backed by cutting-edge technology, they craft every recommendation with care and context.

Pioneering intelligent financial automation

Our advisors work hand-in-hand with state-of-the-art AI agents to pioneer intelligent automation. We're creating seamless, data-driven solutions across the entire financial advice stack that reduce complexity, improve affordability and improve outcomes.

Revolutionary financial intelligence

Our vision is to create AI that can provide expert-level financial advice autonomously. Today, our advisors are at the core of delivering personalised guidance, but we are building a future where AI can offer this same level of tailored support seamlessly.

Our Manifesto

The future of financial advice isn't human or AI—it's both, working in harmony.

Read the manifesto

We're hiring

We're building an all-star team to bring our AI-enabled vision to life. Join us to transform financial advice.

Why this matters

We're not adding "AI features" to an old firm. We're rebuilding financial advice from the ground up with AI as the foundation.

The opportunity

  • R4B+ in AUM, 120+ clients, 35-year track record
  • Carte blanche to build the future of financial advice
  • South Africa as our testing ground, the world as our market
  • Real revenue, real clients, real impact

What we're building

  • AI agents that handle onboarding, compliance, portfolio analysis
  • Human advisors freed to focus on strategy and relationships
  • Technology that makes expert financial advice accessible to everyone
  • The playbook for AI-enabled professional services

Who we need

  • Full-stack engineers who love Next.js and LLMs
  • AI/ML engineers excited by production systems
  • Product designers who think in systems
  • Founders who want to build something that matters

If you're reading this and nodding, email us.

Our Vision

A taste of what guides our manifesto and product roadmap:

  • AI will replace 90% of what traditional financial advisors do
  • We're selling the service, not the software
  • This is the practical path to autonomous financial advice

Sound like you?

Tell us what you're excited to build.